Notes on brand, craft and the business of being noticed — written when we have something worth saying, not on a schedule.
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Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
A logo is the smallest part of the job. The rest is deciding what you stand for and then refusing to say anything else.
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
Five questions that tell us — and you — whether the problem is the marketing, the message, or the offer itself.
The fastest tool is not always the right one to start with. A note on pace, and on the ideas that only survive a slower medium.
The brands that win are rarely the loudest. They are the ones that said the same true thing for long enough that people believed it.
